What is Keyword Proximity, Prominence, Frequency & Density

Keyword Density

Keyword density refers to the ratio (percentage) of keywords contained within the total number of indexable words within a web page.

The preferred keyword density ratio varies from search engine to search engine. In general, I recommend using a keyword density ratio in the range of 2-8%.

You may like to use this real-time keyword analysis tool to help you optimize a web page's keyword density ratio.

Keyword Frequency

Keyword frequency refers to the number of times a keyword or keyword phrase appears within a web page.

The theory is that the more times a keyword or keyword phrase appears within a web page, the more relevance a search engine is likely to give the page for a search with those keywords.

In general, I recommend that you ensure that the most important keyword or keyword phrase is the most frequently use keywords in a web page.

But be careful not to abuse the system by repeating the same keyword or keyword phrases over and over again.

Keyword Prominence

Keyword prominence refers to how prominent keywords are within a web page.

The general recommendation is to place important keywords at, or near, the start of a web page, sentence, TITLE or META tag.

Keyword Proximity

Keyword proximity refers to the closeness between two or more keywords. In general, the closer the keywords are, the better.

For example:

1. How Keyword Density Affects Search Engine Rankings
2. How Keyword Density Affects Rankings In Search Engine
   

Using the example above, if someone searched for "search engine rankings," a web page containing the first sentence is more likely to rank higher than the second.

The reason is because the keywords are placed closer together. This is assuming that everything else is equal, of course.

What is Cloaking, Hidden Text, Hidden Links, Link Bombing, Link farm & Doorway pages

Cloaking: Put simply, the visitor sees one page and the search engine sees another. When the search engine crawls the web page, it finds an overly optimized web page that uses any combination of keyword stuffing, link farming and page redirects. This page would be unattractive and unmarketable to the visitor, so the server displays a friendlier version of the web page to the visitor.

Hidden Text: This is an old technique that the search engines are privy to but SEO companies still love. Hidden text is text on the page that is the same color as the background color, making it "invisible". If you find a web page that scrolls down a little bit and you see no content just blank space, click on the page and run your mouse over the blank area - you may discover tons of text hidden on the page.

Hidden Links: Just like hidden text although this time links are being hidden. SEO companies maybe loading your page, and every other of their client's pages, with links to build link popularity or reciprocal links. More or less they are using your page as marketing scheme to drive link popularity for sites that has nothing to do with your company. You may or may not care but if the search engines take notice, you won't have your page listed in their index anymore.

Link Bombing: A very popular technique that is at the core of any quick ranking guarantee. Link bombing, also known as Google Bombing, takes place when an SEO drops a link on thousands of pages using the same anchor text in order to get instant popularity for your website for a key term. This technique works fairly well but these days the engines are looking to figure out who buys links, uses a link neighborhood, drops links across any entire site or even just reciprocates links. Google Bombing hit the mainstream when the word spread about typing Miserable Failure into Google and President Bush's biography page came up. Link bombing seems to work in Bing very easily.

Link farm: A Page that contains many links, which have no relationship to the site, the link page or each other. SEO specialists who use link farming have a links page on their client's sites which all link to one another. Most clients do not even realize this is taking place. This method allows the SEO specialist to build unnatural link popularity and Google will notice the link neighborhood and penalize you for taking part. Remember: A good link to your site is one that will bring in traffic because it is coming from a industry-related website.

Doorway pages: Doorway pages are similar to cloaking. A page is built that is loaded with keywords, links, etc that is usually unreadable to the visitor. Once the visitor reaches the site, they are redirected to another page. Doorway pages are a big no-no with search engines

Multiple Domains or Sites: If you have a website, be just that - one website. It is OK to have multiple domain names attached to a website, just be careful on how you do it. The search engines will penalize duplicated content on different websites. Many SEO specialist will offer this technique to try and achieve multiple listings, but remember that the search engines are looking for high quality, original content - not duplicate sites.

Steps for optimizing a fresh website

There are two techniques of optimizing a website (1) On-Page Search Engine Optimization(SEO) and (2) Off-Page Search Engine Optimization(SEO).

On-Page Optimization include:

* URL optimization
* Title tag optimization
* Meta tags optimization
* Content optimization
* Heading tag optimization
* Anchor text optimization
* Image optimization

What is search engine optimization

Optimization Meaning
Before knowing search engine optimization I am telling you about what is the meaning of optimization. Optimization means to improve anything or to make it user friendly or from SEO point of view we can say that to improve a web page so that search engine like it and make it user friendly.

Search Engine Optimization
Search Engine Optimization is the process to increase the visibility of your website on the web so that a quality and relevant volume of traffic comes to your site and you can convert that traffic into revenue.

What is Search Engine and How it Works.

Search Engine

Before knowing anything about search engine optimization it is necessary to know about what is search engine and how it works. A search engine is a software program which store data in its database into different categories and return results based on user queries.

How it Works?

1. First of all search engine crawler or spider visit a web page
2. after crawling make a cached copy of it
3. and finally index your web page in a particular category based on your page theme.