Cloaking: Put simply, the visitor sees one page and the search engine sees another. When the search engine crawls the web page, it finds an overly optimized web page that uses any combination of keyword stuffing, link farming and page redirects. This page would be unattractive and unmarketable to the visitor, so the server displays a friendlier version of the web page to the visitor.
Hidden Text: This is an old technique that the search engines are privy to but SEO companies still love. Hidden text is text on the page that is the same color as the background color, making it "invisible". If you find a web page that scrolls down a little bit and you see no content just blank space, click on the page and run your mouse over the blank area - you may discover tons of text hidden on the page.
Hidden Links: Just like hidden text although this time links are being hidden. SEO companies maybe loading your page, and every other of their client's pages, with links to build link popularity or reciprocal links. More or less they are using your page as marketing scheme to drive link popularity for sites that has nothing to do with your company. You may or may not care but if the search engines take notice, you won't have your page listed in their index anymore.
Link Bombing: A very popular technique that is at the core of any quick ranking guarantee. Link bombing, also known as Google Bombing, takes place when an SEO drops a link on thousands of pages using the same anchor text in order to get instant popularity for your website for a key term. This technique works fairly well but these days the engines are looking to figure out who buys links, uses a link neighborhood, drops links across any entire site or even just reciprocates links. Google Bombing hit the mainstream when the word spread about typing Miserable Failure into Google and President Bush's biography page came up. Link bombing seems to work in Bing very easily.
Link farm: A Page that contains many links, which have no relationship to the site, the link page or each other. SEO specialists who use link farming have a links page on their client's sites which all link to one another. Most clients do not even realize this is taking place. This method allows the SEO specialist to build unnatural link popularity and Google will notice the link neighborhood and penalize you for taking part. Remember: A good link to your site is one that will bring in traffic because it is coming from a industry-related website.
Doorway pages: Doorway pages are similar to cloaking. A page is built that is loaded with keywords, links, etc that is usually unreadable to the visitor. Once the visitor reaches the site, they are redirected to another page. Doorway pages are a big no-no with search engines
Multiple Domains or Sites: If you have a website, be just that - one website. It is OK to have multiple domain names attached to a website, just be careful on how you do it. The search engines will penalize duplicated content on different websites. Many SEO specialist will offer this technique to try and achieve multiple listings, but remember that the search engines are looking for high quality, original content - not duplicate sites.
Hidden Text: This is an old technique that the search engines are privy to but SEO companies still love. Hidden text is text on the page that is the same color as the background color, making it "invisible". If you find a web page that scrolls down a little bit and you see no content just blank space, click on the page and run your mouse over the blank area - you may discover tons of text hidden on the page.
Hidden Links: Just like hidden text although this time links are being hidden. SEO companies maybe loading your page, and every other of their client's pages, with links to build link popularity or reciprocal links. More or less they are using your page as marketing scheme to drive link popularity for sites that has nothing to do with your company. You may or may not care but if the search engines take notice, you won't have your page listed in their index anymore.
Link Bombing: A very popular technique that is at the core of any quick ranking guarantee. Link bombing, also known as Google Bombing, takes place when an SEO drops a link on thousands of pages using the same anchor text in order to get instant popularity for your website for a key term. This technique works fairly well but these days the engines are looking to figure out who buys links, uses a link neighborhood, drops links across any entire site or even just reciprocates links. Google Bombing hit the mainstream when the word spread about typing Miserable Failure into Google and President Bush's biography page came up. Link bombing seems to work in Bing very easily.
Link farm: A Page that contains many links, which have no relationship to the site, the link page or each other. SEO specialists who use link farming have a links page on their client's sites which all link to one another. Most clients do not even realize this is taking place. This method allows the SEO specialist to build unnatural link popularity and Google will notice the link neighborhood and penalize you for taking part. Remember: A good link to your site is one that will bring in traffic because it is coming from a industry-related website.
Doorway pages: Doorway pages are similar to cloaking. A page is built that is loaded with keywords, links, etc that is usually unreadable to the visitor. Once the visitor reaches the site, they are redirected to another page. Doorway pages are a big no-no with search engines
Multiple Domains or Sites: If you have a website, be just that - one website. It is OK to have multiple domain names attached to a website, just be careful on how you do it. The search engines will penalize duplicated content on different websites. Many SEO specialist will offer this technique to try and achieve multiple listings, but remember that the search engines are looking for high quality, original content - not duplicate sites.
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